The music video is a far cry from the tough persona Rihanna usually presents in her videos. Naked and alone in a bathtub, the singer reveals more through her music than any interview could hope to capture.
Unapologetic opens with “Phresh Out The Runway,” a fashion anthem that finds Rihanna boasting about her rise in the fashion world. The David Guetta co-produced track sounds tailor-made for the runway, as Rihanna asks, “How could you be so hood, but you so phuckin’ pop?”, slyly nodding to her own crossover appeal. She’d end up performing the song at the 2012 Victoria’s Secret Fashion Show, and would, ironically, end up eclipsing the company with her own lingerie brand, Fenty Savage.
Rihanna has never been shy about her penchant for cannabis, but in the realm of pop music, her clouded meditation on smoking weed, “Numb,” was considered controversial at the time. The trap-R&B track saw the pop star tap into her undeniable musical chemistry with Eminem once again, who uses his Slim Shady persona, to switch up his voice and flow.
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