| uae tourism |
Dubai is at the forefront of the tourism boom in the UAE.
choosing the City of Gold as their preferred destination for travel or work, it was no surprise that Dubai’s hotel sector ended 2025 on a strong footing, as Dubai added a new achievement to its record by recording the highest occupancy rates in December 2025, surpassing levels not seen since 2007.
This demand was driven by the Christmas and New Year celebrations, as residents and visitors alike booked hotel stays to enjoy the spectacular fireworks displays. Occupancy rates rose by 3.4 percentage points to 84.3%, resulting in an 11.1% increase in the average daily rate (ADR) to just over AED 1,042. The RevPAR, or revenue per available room, also jumped by 15% to AED 878.
It is not surprising that New Year's Eve saw both the average daily rate and revenue per available room exceed the AED 2,000 mark
The UAE tourism sector continued its record-breaking performance in 2025, reflecting strong international demand and the resilience of the domestic accommodation market. Between January and October 2025, the country's occupancy rate reached 79.3%, among the highest globally, placing it in direct competition with destinations such as New York and Paris. This was driven by the UAE hosting 23.27 million hotel guests during the first nine months of the year, representing a 5% year-on-year increase
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