The UAE’s Ministry of Human Resources and Emiratisation (MOHRE) has announced the launch of its brand musical identity.Musical identities for organisations, companies and government departments are a way of giving a brand a distinct identity.
Combining a spirit of openness, international inclusion and Emirati culture the musical identity was developed by a composer and sound engineering specialist.In a statement on social media, the MOHRE said: “We are announcing today the launch of our musical identity that reflects our values of effective communication, cultural openness, social harmony, and empowering Emirati talents.
Our musical identity blends local and global touches, embodying a unique labour market that is home to around 200 nationalities”.We are announcing today the launch of our musical identity that reflects our values of effective communication, cultural openness, social harmony, and empowering Emirati talents.
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